What was once just a merchandise idea has taken on more meaning than we could have ever imagined. The My 3:59 bracelet began as a photo opt to represent the My 3:59 movement for Dan and his friends as they traveled around the world, to show that My 3:59 was everywhere.
While this still stands true today, the bracelet is now also a symbol for accomplishing the impossible. Whether it be hiking the Grand Canyon, walking to the end of your driveway, getting your GED, or starting your own business – there’s no accomplishment too big or too small.
Each bracelet worn holds a story of the person who wears it. Those stories are what the My 3:59 movement is built off of.
So, what’s your story? What’s your impossible? What’s your 3:59?